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Opulence Oval by AV Inc.

Opulence Oval by August Vintage Inc.

  1. great wealth or luxuriousness.
    "rooms of spectacular opulence"
    synonyms: luxuriousness, sumptuousness, lavishness, richnessluxuryluxuriance, splendormagnificencegrandeursplendidness; 
Re-Inventing the Oval Brilliant Cut

Before the days of "ideal cut" diamonds and when education on the subject of cut quality was extremely limited, consumers who were buying diamonds would generally see the following graphic and do the best they could to purchase the diamond that was closest to the "ideal" standard they learned about.

The days of line art drawings have come and gone and real science has impacted our industry in an overwhelming way as we are now able to measure the percentage of how much light enters and exits and know the best angles to achieve maximum brightness and fire & sparkle in a diamond.  Below are ray tracing examples of variouis proportioned rounds.

I'd like to draw your attention a little closer to the above graphics because when it comes to fancy shaped diamonds like the oval brilliant cut, not one but two of these graphics come to play when it comes to ovals on the current market.  There is the profile to consider along the width as well as the profile to consider along it's length.

When we look at an oval along it's width measurement we're seeing the profile, primarily of it's belly.  This is the area where well cut ovals will display the best light return.

Observing the profile of a well cut oval along its width, it appears very similar to that of the ideal cut round.  Ray tracing and ASET technologies confirm this.

In the ray tracing program, as we run a beam of light into the crown we get consistent light return along the belly and in the ASET image we see the richest amount of reds across the belly as well. Reds and in certain cases blue, in the ASET result in those parts of the diamond that will display rich light return.

You can also observe this in many of the videos I've shot of ovals over the years and you can also observe it in accurately shot photography in real world observation.  Here is one such video below.

The Problem with Oval Brilliant Cuts Today

The problem with oval brilliant cut diamonds are three fold.​

  1. Oval brilliant cuts, even supposedly the "best" cuts are by nature too shallow when you leave the belly area and begin observing from the mid section up.

    When we look at the profile of an oval along it's length we can't help but notice how similar it is to the shallow cut round from our first graphics. The first graphic on the left is a shallow cut round the 2nd on the right is the profile of an oval along its length.  It's even more shallow than the "shallow round".

         2. These areas which are too shallow suffer from extraneous light leakage coupled with drawing too many reflections from dull areas in our environment which causes two ill optical effects.  Those being ...

    • severe loss of brilliance.​

    • color absorption

    Severe loss of brilliance. When we run typical ovals through ASET analysis we observe the severe loss of brilliance particularly noted on the upper and lower parts of the diamond.  You can see this clearly in the first 3 graphics below as indicated by all the extraneous white and green areas. The new signature oval by AV Inc. (on the far right) has solid reds/blues in those areas ensuring the diamond is grabbing and reflecting light at these most crucial areas.  Ie. no brilliance lost where it typically has always been lost.

    Step #1 was giving proper depth to the oval along it's width, much like an ideal cut round or square has.

    Color Absorption.
      When we get into the optical sciences behind diamond beauty it is a scientific fact that the more that light has to travel through a gem stone, the more color it absorbs.  The same is especially true for diamond.  In our ray tracing models we were able to observe how much a beam of light has to travel before it exits the diamond.  You can see it in the ray tracing but more importantly when we observe this phenomena in real life it makes diamonds look more yellow than what they are actually are.  Below is the profile model of a "good" oval and you can see how many times the beam of light criss-crosses in the interior of the diamond before it exits. Not good. In the video below you'll see the visible effects of this phenomena of an E color alongside of an I color where the I color appears WHITER than the E when observed from above in natural day lighting!